The Pet Care Industry Forgot About the Strays. We Didn't.
Every Purchase Feeds Abandoned Animals. That's Not Marketing—That's Our Mission
The Problem the Pet Industry Won't Address
The Reality:
Billions spent on pampered pets while strays starve globally
The Industry Response:
Ignore the problem entirely
The Roofus Response:
Make every pet care purchase a rescue mission
How We're Disrupting Pet
Care With Purpose
The Multiplication Effect Your pet’s care becomes another’s salvation. Professional results for yours, survival for strays. Love doesn’t divide—it multiplies when you choose Roofus.
Transparency That Transforms Real-time tracking of lives saved. Verified meals delivered. Measurable impact with every purchase. Your pet care routine becomes a global rescue operation.
Professional Standards, Purposeful Mission Salon-quality results that happen to save lives. Premium care that funds survival. Excellence that creates impact
The Roofus Disruption Model
Pet industry ignores global stray crisis.
Pretend the problem doesn't exist.
Make every customer part of the solution.
Professional care funds global rescue.
This Changes Everything About Pet Care
Stop accepting pet care that only cares about pets with homes. Start choosing care that extends love to the forgotten ones. Your pet’s routine becomes part of a global rescue mission.
“Roofus proved that premium pet care and global impact aren’t separate choices—they’re the same choice.”
